Products going to market need to be packaged specifically to protect them from damage, tampering, or spoilage. Each product has different and specific needs. For instance, food is packaged differently than electronics.
Ideally, you want to find a warehouse that is flexible enough to handle your specific needs. Some warehouses may not be equipped to handle perishable or pharmaceutical goods. Incorrect packaging methods lead to substantial damage, dissatisfied customers, and poor return on investments.
A warehouse that looks after your interest is one that understands the need to consolidate packaging during kitting as well as using the appropriate packaging that is intended to protect the item.
Methods of packaging include:
· Packaging for electronics that includes antistatic material
· Food packaging must be food safe and approved by the Food and Drug Administration
· Medication and vitamins need to be packaged in tamper evident packaging
· Warehouses must have a method to label expiration dates on the package
· Shrink wrap is used a variety products and show tamper resistance
· Flexible enough to offer clam shell packaging to fit the product appropriately
· Layered assembly of foam, corrugated or combination packaging
· Repacking of product that are shipped to different markets such as the United States verses Canada
· Repackaging of products that are going to a warehouse club or store
Flexibility and prior industry knowledge is important when choosing a warehouse to package your product. If you are unsure of the best packaging method, then consult with an industry leader.
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3 comments:
Many CEOs and marketing pros forget how important the package is to the completion of the sale. Not only should packaging protect and extend the life of the product, but it should take on many of the branding principles that are recommended to build customer loyalty.
Great feedback and excellent advice.
Hi! nice post. Well what can I say is that these is an interesting and very informative topic. Thanks for sharing.Cheers!
- The a-pak
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