Promotional Item Assembly

As customers, we tend to remain with the tried and true products with which we are comfortable. The hairspray that we have used for the past ten years was good enough then, so it is good enough now. So, how do you get new customers to try your product? Give away free promotional items that will entice prospective buyers to try your product and expectantly fall in love with it, which will ultimately result in repeat business. Consumers want to feel like they are getting a bargain. They will generally be more likely to try something new if they feel like they get their money’s worth.

More is more in the public eye. With limited resources how do you get the promotional items to the public without the expense and headache of hiring additional personnel, training and establishing additional quality control procedures and protocol, and locating and establishing additional space to assemble and package promotional items that will be distributed during an initial marketing campaign? Easy enough. Third party logistics (3PL) companies offer a service such as the assembly and distribution of promotional items.

The benefits of using an outside company seem to make sense when you can relinquish the burden of human resources alone. They arrange for either temporary or fulltime personnel for the duration of the project. Once the assignment is complete, let them handle reallocating their resources. If the 3PL does not have further work, they deal with the layoffs and unemployment rating rather than you.