When assembling a commercial website, a web developer will typically work on including attractions like:
- The use of blubs, blogs, and community boards, which encourage consumer interaction. It is more likely that a consumer will purchase from a retailer that makes them feel part of a community.
- There is an increase in the use of “refer a friend emails.” In fact, 81% of ecommerce sites now utilize this resource.
Ratings and products feedback again make consumers feel as if they have a say in product feedback and knowledge. - Cross marketing technique that include offers that consumers could not take part otherwise tend to improve product sales.
Banner ads along with newsletter sign ups are becoming popular as well. - An attractive website with clear and complete product details give consumers the confidence to purchase.
- Warehouse distributors working with their web-masters will also want to work to provide good interactive search tools along with search engine optimization. Effective keyword searches are imperative to increased selling opportunities. There is nothing worse than to lose a potential customer because of an ineffective search engine.
- Consumers that shop on the web are more likely to make purchases if they feel confidence about the product and the retailer. Ensuring consumer confidence by the uses of credit and debit payments that is secure is essential to continuing success.
Make sure to visit your website often and test the effectiveness of the site. Do not hope that it works but make sure that you are happy with the results. One thing is for certain, if you do not like to use your own site, others will not either.
Sources
Vendorseek.com
Allbusiness.com/Research and Markets
Ecommerce guice
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