Companies can sometimes lose sight of small matters. Usually, if products are produced on time and housed in the warehouse ready for shipping, things seem to be going according to plan; yet, this may not always be the case.
Efficient packaging of a product is an important process in regards to making sales. Consider the following information:
- Sometimes companies modify their products to make it better, or to give it a fresh look. It is important to test the effectiveness of packaging after a transformation has taken place. Even the most minute change can jeopardize the packaging.
- Damaged products affect personnel at many stages of the sales cycle. Customers may be dissatisfied, retail store owners have to question the efficiency of the warehouse and/or shippers, and the integrity of all the workers involved becomes questionable. Not to mention customers may expect a refund, and their level of commitment to your brand may be lowered.
- Companies need to seriously consider precautionary matters taken in regards to packing and shipping. Depending on particular products, their packages need to be structured for their individual shipping. Bigger products, such as TVs shipped across the nation, may require different packaging in comparison to shampoo bottles being shipped locally. Consider each product separately.
- "Void fill" is a term referring to materials used to fill spaces between products and their packaging. Using these materials is important in maintaining the integrity of the product and its packaging. Ask your warehousing service about the best void fill material for individual products.
Sources:
MultiChannel Merchant
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment